Fixing Pfizer’s (and Pharma’s) Reputation

Posted on 30 March 2009

Interesting article on PharmaExec.com:  
Earlier this month, Pfizer announced that Kathryn Metcalfe would take on the position of vice president of corporate reputation and policy communications—locking up the final position of its new communications triumvirate.
Reporting to Chief Communications Officer Sally Susman (who, in turn, reports directly to CEO Jeffrey Kindler), Metcalfe faces the daunting task of [...]

Keith Ferrazzi: Even George Washington Almost Got Canned Once

Posted on 30 March 2009

Image by wallyg via Flickr

Keith Ferrazzi, author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, publishes a email newsletter periodically that includes helpful business tips.  His most recent edition is particulary poignant to the current employment environment:

Did you know that in 1777, there was an effort to force George Washington [...]

Wisdom for the times

Posted on 23 March 2009

“Life is a tragedy for those who feel and a comedy for those who think.”

Physicians Limit Face Time with Reps

Posted on 22 February 2009

Image via Wikipedia

 
Almost two-thirds of US doctors either ban drug reps or require them to make appointments. The bad news comes from the twice-a-year survey of doctors conducted by SK&A and reported by PharmaExec.com.
Between June and December 2008, the percentage of docs who require appointments rose from 31.4 percent to 38.5 percent. The number that [...]

Pharma Outsourcing Trend Faulted

Posted on 21 February 2009

Image via Wikipedia

Pharma outsourcing lowers costs but has significant downsides, according to the New England Journal of Medicine (and reported by the New York Times).
According to the NY Times, an article about the globalization of clinical trials published in The New England Journal of Medicine ”raises questions about the ethics and the science of increasingly conducting studies outside [...]

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Why Pharma Cannot Outsource YOUR CPM Position

Posted on 26 November 2008

It’s a well known fact that large pharma companies are outsourcing more and more of the clinical research endeavor.  In clinical trials, many companies have effectively outsourced most functions, including monitoring, study management and even medical monitoring.  CROs can be successful in providing discrete, compartmentalized functions such as these.  However, where they are often lacking [...]

PharmaPulse

Fixing Pfizer’s (and Pharma’s) Reputation

Posted on 30 March 2009

Interesting article on PharmaExec.com:  
Earlier this month, Pfizer announced that Kathryn Metcalfe would take on the position of vice president of corporate reputation and policy communications—locking up the final position of its new communications triumvirate.
Reporting to Chief Communications Officer Sally Susman (who, in turn, reports directly to CEO Jeffrey Kindler), Metcalfe faces the daunting task of [...]

PharmaRag.com

MyPharmaNote.com Hits Deadpool

Posted on 25 January 2009

Image by ►Felix◄ via Flickr

You may be wondering what happened to MyPharmaNote.com?  MPN was an attempt at providing a Digg-like service devoted solely to pharma.  While we think the idea was a good one and the site did receive a fair amount of traffic- the site was taken down.  Maintenance of the site required a [...]

PharmaTools

Keith Ferrazzi: Even George Washington Almost Got Canned Once

Posted on 30 March 2009

Image by wallyg via Flickr

Keith Ferrazzi, author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, publishes a email newsletter periodically that includes helpful business tips.  His most recent edition is particulary poignant to the current employment environment:

Did you know that in 1777, there was an effort to force George Washington [...]